&AGAIN
SOPHIE HANBURY ONLINE
What's happening?
Media evolves fast; whether that’s due to dynamic changes in our audience, clients or consumption habits, or the “perfect economic storm” of declining advertising-spend, pandemic-hit budgets and general market uncertainty.
However; so many content providers, media outlets, digital platforms and publishers have experienced unprecedented growth. In some cases, completely new business models are growing from “necessity shoots” sown by the challenges of lockdown.
In an age of limited time, more video-based communication and shrinking travel budgets, it’s becoming increasingly important to get closer to your customers. High quality, engaging and properly fact-checked (in the case of news) content is core to that objective.
There’s also a focused drive to extract real long-term value from sunk costs. This might be from re-selling commissioned features articles, expanding global distribution or more creative monetisation of photos, video and podcasts to new platforms and audiences; there is an absolute need to create a more sustainable revenue stream beyond the usual sales cycle.
Whatever fulfils that drive, the need to generate "gains" from every resource has never been more vital. Organisations that can deliver these gains, not just once but again and again, will be the success stories of the future.
A FEW AREAS OF
MY EXPERTISE
Advise successful off-platform strategy, SEO & Social optimisation
Recommend commercial models to optimise long-term incremental revenue value
Access content relevancy and optimal value chain
Rights and IP handling
Contributor contracts and wire agency best practice framework and approaches
Advise on content rights and IP risks, infringement management. GDPR compliance for third-party aggregation, including “pixel-tracker” technologies
Digital Content Planning
Advise most effective channel categories for syndication and off-platform growth
Project manage multi-language digital launches, product localisation and wire agency rights
Channel and Network Management
Market recommendations on “best in class partnerships”
Assess agent quality and performance from asset on-boarding to customer comms. Define and implement strategies to both B2C and B2B audiences
Content Feed Distribution
Deliver operational strategies to optimise outputs between technology functions, producers and content curators. Deliver process, timing and partner asset ingestion planning
API / RSS feed audits to assess metadata quality, tagging, monetisation tracking, rights-embed codes or blockchain
Coaching and Mentoring
My experience covers Apprenticeship assessment, Graduate Career and CV planning, to focused Management skills development
Professional Mentoring for individuals and teams undergoing business transformation programs or new roles requiring specialised knowledge
moreExplore some of my projects
Archive to assets
Digitise and commercially exploit The Daily Telegraph‘s 150 year news archive.
Generate partner deals to digitise existing photographic assets.
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Connecting workflows for creatives
Manage digital integration, contract and commercials for Royalty Free image portfolio into Adobe Creative Suite.
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First UK National title to MSN News
Launch The Telegraph editorial channel on Microsoft’s first UK news hub.
more
Cold data to warm leads
Advice on global distribution approaches to enable monetisation of business and political intelligence to new platforms and geographies.
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Converting cartoon fans to consumers
Develop and implement e-Commerce proposition for a range of licensed cartoon merchandise.
more